Webinar Recap: Shaping the Future of Outdoor Advertising

In our latest webinar, Shaping the Future of Outdoor Advertising, WGI’s Director of Geospatial, Jeremiah Slaymaker, PSM, and Scott Jones, Technical Solutions Manager, explored how innovation, lidar technology, and advanced geospatial analytics are redefining how agencies manage outdoor advertising compliance while preserving the beauty of America’s roadways.

As our transportation networks continue to expand, agencies face growing challenges in balancing commercial visibility with scenic preservation. Traditional billboard inspections and manual data collection methods are no longer enough to ensure safety, efficiency, and regulatory accuracy.

WGI is pioneering a new, technology-driven approach that modernizes compliance management through terrestrial mobile lidar, high-resolution imagery, and machine learning, bringing precision, speed, and insight to the forefront of the industry.

Key Takeaways Include

• How lidar and high-resolution imagery are revolutionizing outdoor advertising compliance.

• How AI-driven analytics enhance accuracy, automate data verification, and streamline sign inventory management.

• Ways to bridge the legacy of the Highway Beautification Act with today’s advanced technologies.

• How mobile lidar improves safety by reducing the need for high-risk field inspections.

• The power of geospatial data and digital twins in helping agencies make faster, smarter decisions.

• And So. Much. More.

Whether you’re a transportation planner, engineer, policymaker, or compliance manager, understanding how technology is reshaping outdoor advertising oversight is key to ensuring highways remain both functional and visually appealing.

Watch the Full Recap

If you missed our live session or simply want to revisit the discussion, click below to watch the full webinar recording and explore our companion whitepaper for deeper insights into the innovation transforming roadway compliance.

Explore the Full Report

Download our whitepaper, “Shaping the Future of Outdoor Advertising,” to learn how lidar, geospatial intelligence, and machine learning are redefining compliance standards and preserving the spirit of the Highway Beautification Act for future generations.

Connect With Our Experts

If your agency manages outdoor advertising programs or seeks to modernize compliance processes, WGI’s Geospatial and Transportation teams can help you implement data-driven, efficient, and safety-focused solutions.

From statewide lidar mapping and sign inventory management to AI-enhanced compliance verification, our experts partner with public agencies to deliver smarter, more sustainable outcomes. Connect with our team today to learn how we can help your agency harness technology to shape the future of outdoor advertising!